Creating an identity for an online community of analogue photography lovers

Delivered: Branding, Social Media

With interest in film photography becoming ever more prevalent, FILMWINDERS aim to create an online community and shop for analogue lovers from all backgrounds.

Designed for the digital age

Relying heavily on social media platforms such as Instagram, it was important FILMWINDERS’ branding balanced fashion with accessibility in order to reach new audiences and create a sense of community.

By working collaboratively with the client, the new identity was created. Purposely designed for the digital age, the logo is minimal yet flexible, interchanging between a wordmark and film cannister-inspired logomark.

Extending the brand

With ambitions to rent film cameras and sell merchandise in the future, a number of typographicly-led t-shirt designs and printed artwork was also created as an extension of the brand.