Purple Ski

Fresh new website & brand identity for a luxury ski chalet company

Delivered: Branding, Web Design

Purple Ski has offered luxury catered ski chalets in Meribel since 1991. The previous logo and website was long overdue a refresh and wasn’t a true reflection of the opulent experiences and services at hand. The result is a refined, confident wordmark and a digital presence that ensures a cohesive, professional brand.

Clear and refined

Fully responsive, the site maintains the visual language used in the logo by way of colour, considered typography and minimal layouts. Displaying information in a clear and refined aesthetic, the website uses the brand’s primary colour purple throughout to indicate key information.