Born in 2016, The Root is a non-profit community based project focused on building a community centre for the people of Naivasha, Kenya. I was approached to give the existing organisation an identity in order for it to extend its reach and engage more people with the project.
Keen to highlight the geographical location of the project, the identity draws heavily on traditional Kenyan patterns to support the main logo. The shape of Africa is also reference within the logo mark. The bright and vibrant colour palette ensures a friendly and optimistic tone of voice.