Branding, Print, POS, Signage, Packaging
Colourful Coffee is an in-house chain of coffee spaces within Hall & Woodhouse’s large estate of pubs, located from Bournemouth to London. The brewery wanted to create a unique campaign to promote its tea, coffee and cake offering, communicating to new audiences that wouldn’t usually consider one of their houses as a venue to grab a quick coffee and cake.
Colourful by name, colourful by nature
The result is a vibrant and naturally colourful brand that stands out from its competitors. Using geometric shapes, a vibrant, flat colour palette and playful copy to create a identity is fun, accessible and engaging.
Following a successful launch campaign at one of Hall & Woodhouse’s flagship pubs the brand was rolled out and then brought to life via a number of printed collateral, such as loyalty cards, sample cake bags, flags, bunting and more.