Out with the gold and in with the blue

Eight Wealth Management specialise in providing high quality personal advice on many aspects of wealth management. With their previous brand identity lacking clarity, and coinciding with an office move due to growth, EWM recognised the need to rebrand. It was important to deliver a new brand experience, one that represented their business and the excellent services they offered, to clients new and old.

The Famous Eight

The previous branding struggled to communicate the name of the business, with many clients not recognising the numerical ‘8’ and only seeing the ‘Wealth Management’ awkwardly positioned next to it.

The solution was to introduce the ‘Eight’ wordmark. Sabon, the chosen typeface, is a relatively new font modelled on a classic typeface and therefore the perfect choice to communicate both Eight Wealth’s expertise and its desire to move forward.

The Delivery

The launch of the new brand coincided with an upcoming office move. With desk drops, printed brochures, a new website all part of the brand activation.