Client:
Delivered:
Branding, Print, Social Media, Signage
An explosive new identity for a South Coast recruitment agency
Dynamite Recruitment are an award-winning recruitment agency in the South. Formed in 2011, they had quickly outgrown their previous branding and soon realised their existing brand was no longer a good reflection of their values, service offering and ambition.
The Brief
As well as developing a new visual identity, Dynamite Recruitment wanted to build a brand experience that celebrated their honest and direct approach to recruitment, resonating with both clients and candidates and setting them apart from the crowd.
Building upon what already existed, we identified a clear set of values and tone of voice to enable us to create a confident and memorable identity that positioned Dynamite as the go-to recruiters in Hampshire and the South.
The Design
Working together with Dynamite, we created a bold new wordmark, evolving the existing red and introducing a deep purple to perfectly compliment. We also redefined Dynamite’s typographic approach, using the condensed uppercase font and swapping the ‘i’ for an exclamation mark, alluding to their tenacious can-do values.
We worked to position Dynamite by coming up with the ‘Ignite Your Search’ strap line, helping to tie the brand together and communicate the essence of their business to both clients and candidates alike. In addition, a new suite of divisional icons was created and we developed a secondary colour palette to help organise and communicate their versatile recruitment offering, spanning several sectors.
The Delivery
The brand has been rolled out across print and digital media, from industry-specific report brochures, event banner stands and social media job posts.
The Reaction
“We were excited to collaborate with Dan after seeing some of his previous work. We wanted someone to bring our brand ‘up to date’, make it visually exciting and something we can transfer onto lots of different marketing platforms. Dan didn’t disappoint. Our first concept meeting consisted of 3 designs and all 3 were spot on. Dan responds to our requests (and there are a few!) quickly and gives advice and we find his design work perfect for what we want. We started our relationship with Dan around in 2019 and we hope this continues for many years. We’ve found a designer that ‘gets us’ and comes up with refreshing concepts. Would highly recommend.”
Helen Pyper
Operations Director, Dynamite Recruitment